Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Dan Budaya Organisasi Terh…

ABSTRACT This study aims to analyze the effect of market orientation, entrepreneurial orientation, and organizational culture on MSME business performance. The population in this study were all MSMEs in the city of Pekanbaru, amounting to 104,698. The sample in this study amounted to 123 MSMEs which have the criteria of having assets of Rp. 50 million-Rp. 10 billion, maximum annual turnover of…