Analisis Sikap Konsumen Terhadap Produk Makanan Marugame Udon Di Kota Pekanbaru

This study aims to analyze the determinants of consumer attitudes in consuming Marugame Udon food. Knowing the implications for the marketing development of Marugame Udon. Marugame Udon is a modern retail business that is relatively new to entering the Indonesian market, especially the city of Pekanbaru, so it needs to do a good strategy to maintain its business. The right strategy for a modern…