The purpose of this study is to analyze the strengths, weaknesses, opportunities and threats that cause the high number of poor people in Rokan Hulu Regency. In addition, it is also to find out and formulate poverty reduction strategies in Rokan Hulu Regency. This study uses Primary and Secondary data from the two years of the Rokan Hulu Regency administration period 2012-2021 which is seco…