Faktor Faktor Yang Mempengaruhi Konsumen Dalam Memutuskan Pembelian Ikan Pati…

Research on the factors affecting consumers in deciding to purchase fresh fish Patin (Pangasius sp) was held in March 2020 at the market Arengka Kota Pekanbaru Riau province. This research aims to know about the overview of the market Arengka Panam Pekanbaru, knowing the characteristics of the consumers of fresh fish in the market Arengka Panam Pekanbaru and analyze the factors that affect…