Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Konsum…

To be able to compete with other seafood restaurants, a marketing mix consisting of product, price, place, and promotion is needed to create a competitive advantage in consumer purchasing decisions. This research was conducted in September-October 2023 at Kateringpku seafood restaurant in Pekanbaru city. The purpose of this study was to determine the application of the marketing mix to seafood …