Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Konsumen Bolu Kemojo Kota…

Increasingly fierce business competition requires business actors to implement a comprehensive and integrated marketing strategy to achieve marketing goals, including the Bolu Kemojo business in Makmur City, Pekanbaru. Bolu kemojo is one of the specialties of Riau Province. Therefore, the purpose of this study was to analyze the effect of the marketing mix on consumer repurchase interest in Bol…