Analisis Pengaruh Diferensiasi Produk, Citra Merek Dan Harga Terhadap Keputus…

The purpose of this study was to determine the effect of product differentiation, brand image and price on purchasing decisions and customer satisfaction. The population in this study are consumers who buy and use a Brio Satya car. Sampling uses a purposive sampling method so that the number of samples to be used is 124 customers. Data analysis used path analysis SPSS version 22. The results s…