Faktor Yang Mempengaruhi Keputusan Pembelian Jeruk Siam Di Pasar Arengka Peka…

ABSTRACT Siam oranges were one of the most popular fruits among the people of Pekanbaru. This fruit was not only delicious but also had many health benefits. However, due to the intense competition in the fruit market, it was important to understand the factors that influenced the purchasing decisions of Siam oranges at Arengka Market, Pekanbaru. This study aimed to identify the characteristic…