Pengaruh Brand Image Dan Media Sosial Instagram Terhadap Minat Beli Konsumen …

ABSTRACT The increasingly rapid development of the business sector in the era of digitalization has an impact on increasingly tight business competition, especially in the city of Pekanbaru. This requires business actors to be able to compete and attract the attention of consumers to be interested in buying products so they are not left behind. One way that business actors can do to face the i…