ABTRACT This study aims to determine the magnitude of the economic value of river water utilization as a source of clean water for the Unit Pelaksana Teknis Dinas Pengelola Air Bersih (UPTD-PAB) in Rokan Village, Rokan IV Koto District, Rokan Hulu Regency. The population in this study were all users of PAB services in Rokan Village, Rokan IV Koto District in 2020 with a total of 81 Family Card…