Keputusan Konsumen Dalam Pemilihan Paket Umrah Di PT. Smevasindo Holiday Peka…

ABSTRACT PT. Smevasindo Holiday Pekanbaru is one of the many travel agency companies that are engaged in organizing pilgrimage and umrah trips in the city of Pekanbaru. Many factors are taken into consideration by consumers in choosing an Umrah travel agency that is in accordance with their wishes. These factors consist of internal and external factors. Internal factors, namely culture, social…