Analisis Usaha Dan Strategi Pemasaran Pada Perusahaan Mie Tenaga Muda Di Keca…

ABSTRACT Perusahaan Mie Tenaga Muda is one of the MSMEs in Sukajadi District, Pekanbaru City, which produces wet noodles. This business faces the obstacle of rising raw material prices, while product prices tend to remain stable, resulting in less-thanoptimal profits. Suboptimal marketing strategies also make the business vulnerable to losing market share amid increasingly competitive comp…