Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Memilih Kredit Dan…

The purpose of research, to analyze the effect of each variable marketing mix customer satisfaction either directly or indirectly through the decision to choose a credit. Collecting data using questionnaires, distributed on 213 respondents were selected by proportional stratified random sampling method. Besides using the Partial Least Square as a Structural Equation Modeling (SEM). The results…