Analisis Ekuitas Merek Terhadap Kepuasan Konsumen Dan Niat Perilaku Konsumen …

This study aimed to examine and analyze the influence of brand equity on consumer satisfaction and consumer behavior intentions of Apple Smartphone on Riau University Postgraduate Students. The population of Post-graduate Students in active Riau University in 2018 is known with certainty, which are 3,458 students. The sampling technique used in this study is a non probability sampling with a ty…