Strategi Pengembangan Industri Sabun Dan Bahan Pembersih Keperluan Rumah Tang…

ABSTRACT This study aims to determine the strengths, weaknesses, opportunities and threats and to find out the right strategy to develop the soap and household cleaning agent industry in Pekanbaru City. The types of data used are primary and secondary data. Primary data were obtained directly from respondents by conducting interviews, questionnaires and documentation. While secondary data …