The purpose of this study is to determine and analyze the internal and external conditions of the Goluak Loge hand-written batik MSME in Logas village to develop its business for the better. The data collection technique used in this study was a census with a sample size of 16 respondents consisting of 10 MSME workers and 6 consumers of the Goluak Loge hand-written batik MSME. The data used in …