Pengaruh Social Media Influencer Dan Brand Image Terhadap Brand Trust Dan Kep…

ABSTRACT This study aims to determine how the influence of Social Media Influencers and Brand Image on Purchase Decisions for Scarlett Whitening Products with Brand Trust as an Intervening Variable in Generation Z Pekanbaru City, either partially or simultaneously. The population in this study were users of Scarlett Whitening products in Pekanbaru City. The sampling technique used the lameshow…