The research was conducted at PT. Natiotama Pusaka Contranda in Pekanbaru. This study took place in August 2013 until March 2014. Purpose of this study is to analyze market opportunities Pertamina Enduro Lubricant marketed by PT. Natiotama Pusaka Contranda in Pekanbaru and to investigate alternative marketing policies that can be done by the company to expand market opportunities.Information re…