One type of small business in Kampar regency is Produksi Kue Tradisional Kak Ira needs to be developed to get the opportunity . It is necessary to evaluate the strengths , weaknesses , opportunities and threats that exist in the Produksi Kue Tradisional Kak Ira to take advantage of environmental conditions in the development of its business. The purpose of their research is to determine a strat…