CD Skripsi
Analisis Pemetaan Kesukaan Konsumen Pada Produk Bolu Kemojo Di Kalangan Mahasiswa Fakultas Pertanian Universitas Riau
The purpose of this research was to determine the position of product and the best kemojo cakes attributes from various kinds of kemojo cakes, such as Kemojo Cik Puan, Kemojo Khadizah, Kemojo Mega Rasa, Kemojo Kembang Sari, Kemojo Insan Sukses, Kemojo Helmi, and Kemojo AL-Mahdi. This research was conducted by mapping methods of internal and external preferences and seven different product types. Sensory analysis used were hedonic and descriptive test. The results of cluster analysis of hedonic test and the main component analysis of the descriptive test were analyzed by using the preference mapping technique, with the sensory attributes, such as pandanus taste, sweetness, burning, tasteful, green color, aroma of eggs, caramel, tenderness in the mouth, “legit”, burnt, and smoothness texture. From the results of the analysis conducted, Kemojo Cik Puan and Kembang Sari are the most favored by the panelists.
Keyword: Cakes kemojo, preference mapping.
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