Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil C…

This study was conducted to analyze the effect of Brand and Product Quality Decision to Purchase Car City Car Brand Honda Jazz in Pekanbaru. There are three variables in this study are Brand (X1), Quality Products (X2), Purchase Decision (Y1). The population in this study were residents of Pekanbaru with 80 respondents selected samples using accidental sampling method and its criteria are users…