Pengaruh Inovasi Dan Kualitas Produk Terhadap Kinerja Usaha Melalui Keunggula…

ABSTRACT This study aims to analyze the influence of Product Innovation (X1) and Product Quality (X2) on Business Performance (Y) through Competitive Competitiveness (Z) Empirical study on the Sojus beverage business in Pekanbaru City. The population in this study is consumers of Sojus beverage businesses in Pekanbaru City. In this study, a sample of 114 respondents was obtained by the pur…