Persepsi Konsumen Terhadap Ikan Laut Di Pasar Selasa Kota Pekanbaru

This study aims to analyze consumer perceptions of sea fish at Pasar Selasa Panam, Pekanbaru City, focusing on four main indicators, namely quality, availability, price, and nutrition. The research method used is a survey with a case study approach, involving 30 respondents selected by accidental sampling. Data were collected through questionnaires and interviews, then analyzed using a Likert s…