Strategi Bauran Promosi Dalam Mempertahankan Eksistensi Jasa Transportasi Tak…

The entry of online taxi to Pekanbaru has made Blue Bird Group Pekanbaru make a change from conventional taxis to online taxis and carry out promotional activities such as advertisements, sales promotions, internet marketing and event marketing as a strategy to maintain the existence of Blue Bird Group Pekanbaru. The purpose of this study was to determine the strategy of Blue Bird Group Pekanba…