Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Kepuasan Dan Loyalitas P…

This research aimed to analysze Brand Image, Service Quality on Customer Satisfaction and Customer Loyalty, research applied on customer Grand Zuri Hotel who had stay at least 1 time in Pekanbaru City . This research consists of four variables: one dependent variable, one intervening variable and two independent variables. They are Customer Loyalty (Y2), Qustomer Satisfaction (Y1), Brand Image …