Personal Selling Sebagai Komunikasi Pemasaran Produk Starbucks Mall Ska Pekan…

Personal selling is direct communication (face-to-face) between a seller and a prospective customer to introduce a product to a potential customer and make them understand the product so that they will try and buy it. Starbucks Mall SKA Pekanbaru is one of the companies in Pekanbaru City that use salespeople to support the marketing of their products to build customer loyalty.The research a…