Analisis Kepuasan Konsumen Terhadap Bauran Pemasaran Roti’o Di Kota Pekanbaru

ABSTRACT The demand for bread continues to increase as lifestyles become more fast-paced and practical. This drives the industry to innovate high-quality products and services. Customer satisfaction is the key to competitiveness, especially in the competitive food and beverage industry. Roti'O as a brand with a wide network in Indonesia, faces challenges in maintaining customer satisfaction in…