Penelitian ini membahas dinamika politik anggaran dalam proses penyusunan Anggaran Pendapatan dan Belanja Daerah (APBD) Kabupaten Indragiri Hulu tahun 2023, khususnya terkait alokasi anggaran untuk perbaikan jalan rusak. Anggaran merupakan aspek krusial dalam kebijakan pemerintah daerah, di mana perumusannya melibatkan berbagai kepentingan politik. Studi ini bertujuan untuk menganalisis proses …
The development of communication technology has pushed conventional media, including radio, to adapt to the digital era. One of the media that has undergone digital transformation is Green Radio Line, a digital radio-based media focused on environmental journalism. Facing the challenges of keeping up with the rapid evolution of technology and an audience that is increasingly critical of environ…
The Ibnu Al-Mubarok Agrotourism Waste Bank in empowering the community through waste management is an extraordinary attraction. Of course, the success in empowering the community cannot be separated from the communication of the Ibnu Al-Mubarok Agrotourism Waste Bank in inviting the community to participate in every activity they hold. Community empowerment communication is communication that e…
The industrial era 4.0 has brought about significant transformation in the global industrial landscape. In Indonesia, the retail trade sector is experiencing dynamic growth, marked by the emergence of various trading companies that show promising business prospects. This phenomenon is clearly visible in the development of modern shopping centers or malls which are predicted to continue to grow …
PT Riau Andalan Pulp and Paper (PT RAPP) has implemented the RGE Social Media Ambassador program as a corporate strategy to maintain its public image, and the program has successfully become a finalist in an international award. This study aims to examine how PT RAPP’s Public Relations department manages the RGE Social Media Ambassador program as part of the company's communication strategy. …
Collaborative marketing communication strategies are increasingly being applied by various brands in the digital era to expand market reach and strengthen brand image. In its marketing activities, Lokalate through Nutrihub Pekanbaru seeks to maximize collaborative marketing strategies to improve its brand image as #sobatmelekgue. The purpose of this research is to analyze the event collaboratio…
Korean drama is one of the most popular Korean wave cultural products in the world. Korean drama as one of the mass media not only functions as an entertainment medium but also as a medium that can influence the behavior of its audience. Self-diagnosis of mental health disorders occurs among young people, especially Generation Z. Daily Dose of Sunshine is one of the Korean dramas that raises th…
This study focuses on the economic diplomacy strategy implemented by the Indonesian Trade Promotion Center (ITPC) Chicago as an extension of Indonesian state institutions in the United States, aimed at enhancing the export of Indonesian coffee to the United States. Indonesia is the world's fourth-largest coffee producer, and the United States is the largest destination for Indonesian coffee exp…
Coffee is one of the most potential natural resources in Indonesia. Coffee is present in the Australian market with many enthusiasts because of its diverse taste, Indonesia realizes national interests through trade promotion activities, market penetration, education that makes it easier for coffee exporters, and opens discussions on coffee trade opportunities in the Australian market. This stu…
This research analyzes the reasons why Indonesia chose to join the Regional Comprehensive Economic Partnership (RCEP) agreement, What is Indonesia’s National Interests to implement this agreement. This decision is influenced by the fact that Indonesia had already established free trade agreements with the countries that are members of RCEP. Indonesia's participation in this agreement can be t…
This study aims to determine and analyze how the Bandung Choral Society's strategy in promoting Indonesian culture through the Bali International Choir Festival after the Covid-19 virus outbreak as the biggest challenge. The focus of this study is on the role of the Bandung Choral Society in carrying out cultural diplomacy in choir festival activities. This paper uses a constructivist perspecti…
This article explains how the Indonesian Government is trying to handle the Mail Order Bride cases which are currently occurring in Indonesia. The Mail Order Bride case is a mode of Transnational Crime (Human Trafficking) which in its handling requires assistance from many parties such as family and neighborhood as well as government officials who work in the field of marriage matters. The impo…
ABSTRACT This study aims to determine the influence of information sharing, and information quality on business performance through competitive advantage as a mediating variable in P2K2 Partner MSMEs of the University of Riau. The population in this study is typical Riau food MSMEs in Pekanbaru. The sampling technique used in this study is a saturated sampling technique, which is a method in w…
ABSTRACT This study aims to analyze the influence of Product Innovation (X1) and Product Quality (X2) on Business Performance (Y) through Competitive Competitiveness (Z) Empirical study on the Sojus beverage business in Pekanbaru City. The population in this study is consumers of Sojus beverage businesses in Pekanbaru City. In this study, a sample of 114 respondents was obtained by the pur…
ABSTRACT This study aims to analyze the influence of lifestyle and reference groups on the purchasing decisions of Korean skincare (COSRX) in Pekanbaru City, with brand image as an intervening variable. The method used in this research is path analysis, involving 100 respondents who have purchased and used COSRX products. The results indicate that lifestyle and reference groups significant…
ABSTRACT This research aims to examine the influence of Entrepreneurship Learning, the Independent Entrepreneurship Program (WMK), and the Family Environment on the Entrepreneurial Interest of Students in the Class of 2020-2021, Undergraduate Management Study Program, Faculty of Economics and Business (FEB), Riau University. The method used in this research uses a quantitative approach and…
ABSTRACT This research aims to examine the Influence of Promotion, Product Quality and Service Quality on Purchase Decisions in Vehicle Service and Car Spare Parts Provider PT Dalimo Jaya Motor Pekanbaru. The population in this study consisted of all consumers/customers who visited the PT Dalimo Jaya Motor Pekanbaru workshop. The sampling technique used in this research was nonprobability …
ABSTRACT This study aims to the: (1) the influence of entrepreneurship learning on students' entrepreneurial interest, (2) the influence of the Wirausaha Merdeka Program (WMK) on students' entrepreneurial interest, (3) the influence of the family environment on students' entrepreneurial interest, and (4) the combined influence of entrepreneurship learning, the Wirausaha Merdeka Program (WM…
ABSTRACT The zoo is a family educational tourist attraction that is related to the realm of flora and fauna, but is more closely related to the realm of fauna or animals themselves. Kasang Kulim Zoo is an area of the Bina Wisata Foundation and the Wildlife Park is the only zoo in Riau Province. The aim of this research is to determine the factors that influence the number of tourist visits to …
ABSTRACT This study aims to determine the effect of inflation, the current account balance, government external debt payments, and interest rates on the Rupiah exchange rate against the US Dollar from 2005-2023. The data used include Indonesia's annual inflation rate, the current account balance, government external debt payments, and the Rupiah exchange rate over the period 2005-2023. The stu…