Strategi Adaptasi Industri Batik Tulis Di Kota Jambi (Studi Di Kecamatan Dana…

Batik Jambi is the one of Jambi Malay cultural heritage. As one of the regional superior products, especially batik tulis must be able to maintain its existence in community. Despite having to compete with another Batik Jambi products that made from Java with lower prices and the ups and down of the number craftsmen in a recent years. The purpose of this research is to find out the strategies u…