Analisis Pengaruh Bauran Pemasaran Terhadap Perilaku Konsumen Dalam Pembelian…

This study endeavors to analyze the marketing mix's impact on the purchasing behavior of apple consumers in the contemporary marketplace, specifically focusing on the Pasar Buah 88. It seeks to examine the characteristics of apple consumers, investigate the influence of marketing mix components (product, price, place, promotion, and service quality) on consumer behavior in apple purchasing, and…