Analisis Kualitas Layanan Dan Citra Terhadap Pembelian Berulang Dengan Harga …

This study aims to see and know the direct effect of Analysis of Service Quality and Brand Image on Repeated Purchases with Price as a Moderation variable. The population in this study are all airline passengers on the Pekanbaru - Jakarta route who have made repeated purchases on the same airline using Moderated Regression Analysis. The sample of this study used a Non Probability Sampling techn…