Market Basket Analysis Menggunakan Algoritma Apriori: Kasus Transaksi 212 Mar…

ABSTRACT Sales transaction data is generated every day at 212 Mart Soebrantas Pekanbaru, so that the collected data becomes a pile of data that is rarely used. The data can be used to define business strategies to increase sales. Data mining techniques that can analyze the data are association rules. The method of analysis that utilizes the association rule technique is known as Market Bas…