THE INFLUENCE OF BRAND IMAGE AND PRICE DISCOUNTS ON INTENTION TO BUY AZWA PERFUME PEKANBARU By: Eka Muspita Email : [email protected] Supervisor : Meyzi Heriyanto Business Administration Study Program, Department of Administrative Science Faculty of Social and Political Sciences, Riau University, Pekanbaru, Indonesia Bina Widya Campus Jl. HR. Soebrantas Km. 12.5 Simpang …