Pengaruh Strategi Experiential Marketing Terhadap Loyalitas Konsumen RM. Pond…

Restaurant Pondok Gurih is of the medium scale restaurant in Pekanbaru that has been in the field since 1994, and is facing increasing competition. Therefore RM. Pondok Gurih use experiential marketing strategy to gain the loyalty customers. The purpose of this study to analysis the influence experiential marketing strategy for customer loyalty. This study uses quantitative descriptive correlat…