Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Dan Kepuasan K…

This study was conducted to determine the effect of product innovation and price towards purchase decisions and consumer satisfaction at L’Cheese Factory Pekanbaru City. As for the population in this study were consumers of the L'Cheese Factory cake shop in Pekanbaru City. while, in the sampling using Nonprobability Sampling wich the technique used is purposive sampling in order to obtai…