Strategi Komunikasi Pemasaran Produk Ikan Nila (Oreochromis Niloticus) Asap D…

ABSTRACT The purpose of this study is to analyze the Strengths, Weaknesses, Opportunities, and Threats in marketing smoked tilapia products in Tebing Tinggi Village, and analyze marketing communication strategies for smoked tilapia processing in Tebing Tinggi Village. This research was conducted in February 2021 at Tebing Tinggi Village, Benai District, Kuantan Singingi Regency, Riau Prov…