Analisis Sikap Konsumen Dalam Mengkonsumsi Ikan Salai Di Kabupaten Kuantan Si…

Studying consumer attitudes was carried out to identify the attributes that influence consumers in consuming salai fish. Each consumer has a different assessment of attributes in determining consumer attitudes. These attributes will be valuable for relevant stakeholders in improving the marketing of salai fish. The purpose of this study was to analyze consumer perceptions of the consumption…