Pengaruh Inovasi Produk Terhadap Kinerja Usaha Dengan Keunggulan Bersaing Seb…

ABSTRACT This study aims to determine the effect of product innovation on business performance with competitive advantage as mediation variable at boba drink enterprise in Pekanbaru City. The population of study included all boba drink enterprise in Pekanbaru City were 83 units and the samples were 69 units, it’s based on Slovin formula. Structural Equation Model (SEM) with SmartPLS version …