Pelaksanaan Pemasaran Kuliner Khas Melayu Riau Galamai Di Toko Oleh-Oleh Bu A…

ABSTRACT One of the souvenir shops located in the center of the city of Taluk Kuantan is store Bu Asti. This study aims to describe how the implementation of Riau's typical Malay culinary marketing at store Bu Asti. Bu Asti's shop marketing activity uses the four P marketing mix concept, namely 1) Products (taste, food color, food aroma, food texture, food form, and packaging), 2) Price (foo…