ABSTRACT The H.H smashed peanut agroindustry is the most liked smashed peanut business by the people of Bagan Siapiapi city and from outside the city of Bagan Siapiapi which has bright prospects to be developed. This study aims to analyze the influence of consumer attitudes in the consumption of smashed peanut products in Bagan Siapiapi, Bangko District, Rokan Hilir Regency (Case Study of …