The Effect Of Beauty Vloggers As Celebrity Endorser And Lifestyle Towards Pur…

ABSTRACT This study aims to determine the effects of beauty vloggers as celebrity endorser and lifestyle to purchase decision through purchase intention. The population in this study is consumers of Scarlett brand product whose age 15-34 yeas old also domiciled in Bekasi Regency. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the …