THE EFFECT OF SERVICE QUALITY AND PRICING ON CUSTUMER LOYALTY AT SOP TUNJANG DWI GROUP LIRIK, INDRAGIRI HULU By : Kinanti Suwarno Email : [email protected] Supervisor : Endang Sutrisna Business Administration Study Program, Department Of Administrative Sciences Faculty Of Social And Political Sciences, Riau University, Pekanbaru, Indonesia Bina Widya Campus Jl. H.R Soe…