Analisis Pengaruh Lifestyle Marketing Terhadap Keputusan Pembelian Dan Kepuas…

This study aims to see and know the direct and indirect effects of lifestyle marketing on decisions and satisfaction with buying Apple smartphones. In this study the population was 126 postgraduate management masters at the University of Riau, using the Smart-PLS sampling technique which will be used non-random sampling technique where the researcher determines the sampling by determining speci…