Pengaruh Kualitas Produk, Penetapan Harga, Dan Pelaksanaan Promosi Terhadap K…

Consumer satisfaction is one of the most important factors in the marketing concept, this is the background of this research. Good product quality, appropriate pricing, and proper promotion in front of consumers are the most important factors supporting consumer satisfaction. This strategy is implemented by PT Elha Narita Perkasa O'Chicken Pekanbaru Branch. This study aims to determine the …