Hubungan Nilai Pelanggan Terhadap Kinerja Pemasaran Pada Petani Jeruk Siam Di…

The benefits that customers get when buying Siamese oranges produced by farmers is called customer value. The success of customer value can influence the marketing performance of Siamese oranges. The research was conducted in Ujung Batu District, Rokan Hulu Regency, Riau. The aim of this research is to determine the relationship between customer value and emotional value, social value, quality/…