Analisis Hubungan Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Pembelia…

Many people today are starting to realize the importance of healthy living by consuming oyster mushrooms. One of the oyster mushroom cultivation businesses in Pekanbaru City is the Rumah Jamur Nando. Rumah Jamur Nando must of course be able to face competition through a marketing mix strategy to attract consumers. This study aims to 1) determine the characteristics of oyster mushroom consumers …