ANALYSIS OF THE APPLICATION OF STORE ATMOSPHERE AND PRODUCT QUALITY IN INCREASING CONSUMER'S BUYING INTEREST IN TEMBILAH MARBLE COFFEE CAFE Rendi Prayoga1 & Lie Othman2 [email protected] 1 Student of Business Administration Study Program FISIP Riau University 2 Lecturers of the Business Administration Study Program, FISIP, Riau University Bina Widya Campus Jl. H.R. Soebrantas Km …