Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Dan Kep…

The iPhone is a touch-screen smart phone manufactured by a reputable American company called Apple inc. The purpose of this study is to determine the effect of Brand Image and Product Quality to Purchase Decision and Consumer Satisfaction on users of Apple iPhone products in Pekanbaru City. The object of this research is Apple iPhone product. This study uses Consumer Satisfaction as endogenous …