Pengaruh Harga, Promosi, Dan Lokasi Terhadap Keputusan Pembelian Pada Perumah…

This study aims to determine the effect of price (X1), promotion (X2), and location (X3) on purchase decision (Y) at CitraGarden Housing Pekanbaru. The population of study was assumed from the number of units sold during the 2017- 2019 period, which is 140. And the samples were 60 people, it’s based on Slovin formula. Primary data were collected by questionnaire as an instrument to prove …