Pengaruh Live Streaming Dan Flash Sale Terhadap Pembelian Impulsif Dengan Hed…

ABSTRACT This study aims to determine the effect of Live Streaming and Flash Sales on impulsive purchases, with Hedonic Shopping Motivation as an intervening variable for online fashion clothing products in Pekanbaru. The population in this study were residents in Pekanbaru who had purchased fashion products during Flash Sales on online shopping platforms. The sample in this study consiste…